In this thought leadership article, featured in VanillaPlus magazine (August - September 2015), SysMech's Business Development Manager, Rene Tonon shares his thoughts on how the network is the true path to differentiation through CEM.
'There is no denying that customers now demand more than ever when it comes to the mobile experience. In this constantly evolving, multi-channel, multi-service world, in which mobile data consumption is insatiable, subscribers expect a consistent and reliable service across all devices, from all locations. And with at least two CSPs as a minimum in most countries, and as many as fifteen in places such as India and Canada, subscribers are spoilt for choice.'
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